Marriott’s Largest Multi-Channel Global Campaign for the global launch of Marriott Bonvoy.

“Rewards Reimagined” combined more than 30 hotel loyalty programs, reached 22 countries in 18 languages, and spanned across television, digital video, mobile, print, social media, out-of-home, cinema, and special events.

The campaign centered around TV spots directed by Oscar-nominated filmmaker Jean-Pierre Jeunet (Amélie) and, in an industry first, the campaign debuted as an insulated commercial pod during the 91st Oscars.