Branding
OFFFIELD
Strategy, Concept, Naming, Identity
OFFFIELD is a leader in Athletic Cannabis.
Tony and Todd founded OFFFIELD in 2020 with the belief that what helped them can help others. Grounded in the science of the Runner’s High, OFFFIELD explores human potential at the intersection of cannabis research and athletic performance.
Simply put, OFFFIELD makes exercise more enjoyable. It’s called Movement Made Happy.
“The elusive Runner’s High is that much easier to achieve.”
“The Gatorade of weed.”
Design and Branding
Recreational Sports was taken. So we called it Athletic Cannabis.
We’re performance driven. But recreational in spirit. We enjoy it.
Off-Field (adjective): Training and lifestyle choices athletes make when they’re not at work (playing).
We are all athletes. It’s time to enjoy it.
We wanted a brand that was fun, playful and nostalgic. We wanted to remind ourselves to feel like kids again. Healthy and vibrant, eager to move. It’s not about being the best. It’s about being your best.
Packaging
Sporty and sustainable. Bold and beautiful.
We make premium products that focus on convenience, and create less waste.
Digital
We built a digital native brand from the ground up. But we’re all about IRL.
Social. Helpful. Direct.
