Cultivate A Better World
Chipotle
Brand Platform, Film, Loyalty Program, Foundation, Festival
“Cultivate A Better World" began as a storytelling platform celebrating the people and ideas changing food culture. To this day, it continues as both Chipotle’s mission statement and brand platform.
Animated Short Films
A Multi-Year, Multi-City Food and Music Festival
A Foundation
A Loyalty Program
Mobile Game
Educational TV Series
The platform garnered 4 Cannes Grand Prix, Two Emmys, and over 100 awards. The body of work is a case study for purpose-driven brand storytelling worldwide.
A family educational series.
RAD Lands is an episodic series by Chipotle and the creators of YoGabbaGabba. Purchased by iTunes for distribution and launched for Chipotle’s Kids Menu. The first brand content to receive the Common Sense seal of approval.
A harvest festival for the city.
