Back To The Start

Chipotle

Brand Platform, Film, Loyalty, Foundation, Festival

“An animated ad with a plot line and a moral.”

To launch “Cultivate A Better World,” we created "Back To The Start," an animated call to arms on the state of sustainable farming.

Back to the Start depicts the life of a farmer as he turns his family farm industrial before seeing the error of his ways. The film's soundtrack is Coldplay’s classic ‘The Scientist’ as performed by country music legend Willie Nelson.

2 Cannes Grand Prix
#1 Country Song on iTunes
80+ awards, Eight "Best in Show" honors

Strategy
Creative Direction
Branded Entertainment

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