Fang
Budweiser
Integrated Campaign
Budweiser is known as a leader in China's EDM scene, having created Budweiser Storm, Asia's biggest EDM festival, and original music video collaborations.
This authentic relationship with music helped beer sales increase year over year, but despite Budweiser's dominance, young consumers were starting to choose wine and liquor over beer.
Case Study
We tapped into the insight that EDM gives you the freedom to release the stress and pressure from everyday life.
We broke the mold of the tired EDM music video, by creating a meaningful story-driven sci-fi film that goes deeper than typical music content.
We built a brand-new product to drive sales - an LED wristband that reacts to music when activated by a Budweiser bottle.
