“However You Fit, Bonobos Fits You” was inspired by Bonobos’ founding mission, "fit for every man.”

The campaign launched with a celebration of 172 individuals, one every size Bonobos offers, and showcasing there is no one right way to be a man. The campaign was executed across film, OOH, print, catalog, and digital.

In the second installment of “However You Fit,” we traveled the country and profiled 12 men with vastly different fit stories to show all men that there are many different ways to find your fit in life. It was featured by Fast Company.