Brand Partnerships
Netflix
Integrated Campaigns

Ben & Jerry’s x Netflix is a Joke
Punchline Hotline

Netflix Is A Joke and Ben & Jerry's launched “Punch Line” – the final flavor in Ben & Jerry's 4-pint deal with Netflix – by creating a hotline full of jokes and ice cream: the Punch Line Hotline. Fans called 1-866-PUNCHLINE to hear jokes from comedians Wanda Sykes, Fortune Feimster, and Aparna Nancherla.

Ben & Jerry’s x Netflix’s Space Force
Boots on the Moooo'n

Space Force is the latest series from The Office creator Greg Daniels; after President Trump tweeted, “We’re going to put boots on the moon,” the show’s creator got to work parodying the newest and least-necessary branch of the US Military.

To launch the Boots on the Moooo'n ice cream, we literally launched a pint of ice cream into space.

Busch x Netflix’s The Crew
Wheelin' & Dealin'

Netflix’s The Crew and Busch launched “Wheelin' & Dealin'“ - a 5-minute mockumentary about the fictional backstory of The Crew’s team owner, Bobby Spencer: the most famous NASCAR driver you’ve never heard of.

The five-minute comedy examines the origins of Bobby, which coincidentally has just a little to do with Busch beer. The film mixes NASCAR archival footage from the 1970s with original footage and revealing interviews from Jane Seymour, Seal, Kevin Harvick, and the Busch Guy.

VRBO x Netflix’s Yes Day
Yes Day Stay

In Netflix’s Yes Day, a couple lets their kids have 24 hours to make the rules. So VRBO created Yes Day Stays, kid-centric home rentals across the United States, bookable for the price of an allowance.

To promote the partnership, they created a music video starring a real family on their very own Yes Day, showing all the fun that can be had when you say "Yes" to a Yes Day Stay.

Subway x Netflix’s To All The Boys I’ve Loved Before P.S. I Still Love You
Say It With A Sub

We launched a special Subway campaign, “Say it With a Sub,” around Valentine’s Day and Netflix’s hit sequel, To All The Boys P.S. I Still Love You.  We set out to create a buzz among its Gen Z audience that showed audiences that the best way to tell someone (P.S.) you love them—aside from a handwritten note, of course—is with a Subway sub.

The multi-touchpoint campaign featuring the film’s star, Lana Condor, and a special edition “I still love you” necklace led to a lot of fan love and positive engagement for Netflix and Subway, with over 1.8MM likes and 12.8k comments.

Strategy
Partnerships

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