30th Anniversary Campaign
Interscope Records
Fine Art, Film, OOH, Commerce

For Interscope Records’ 30th anniversary, some of the world’s most respected fine artists were asked to reimagine the label’s most iconic albums over the past 30 years.

LACMA put them on display, and limited edition vinyl was auctioned on NTWRK app. Auction proceeds were donated to help launch the Iovine & Young Center, a new LAUSD high school created by Jimmy Iovine and Dr. Dre.

Strategy
Partnerships

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