The Scarecrow
Chipotle
Game & Animated Short

In a dystopian world where all food production is controlled by fictional industrial giant Crow Food, a lone Scarecrow sets out to “Cultivate A Better World.”

Set to a remake of the song “Pure Imagination” from the 1971 film classic “Willy Wonka and the Chocolate Factory,” in a cover performed by Grammy Award®-winning artist Fiona Apple. In the first few weeks, the film received nearly 9 million views, with no traditional media support. The Game was the #1 Adventure Game on iPads.

2 Cannes Grand Prix
2 Emmys

Case Study

Strategy
Creative Direction
Design
Development
UX/UI

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